Make Technology Relatable
Sometimes big ideas need simple explanations
Case in Point: The Internet of Things (IoT)
The IoT ecosystem is made of entrepreneurs, innovators, and engineers who have deep knowledge of how to design networks, manufacture sensors, and build strategic partnerships that deliver unprecedented ROI. These opportunities are not widely understood.
The rest of the world is still catching up.
Use sensors for what?
How do we choose the right connectivity?
It sounds expensive
Every solution requires so much hardware
Is it scalable?
We already have an IoT solution
Our systems are too complex
The construction would be costly
Use sensors for what? How do we choose the right connectivity? It sounds expensive Every solution requires so much hardware Is it scalable? We already have an IoT solution Our systems are too complex The construction would be costly
How Do We Bridge the Gap
Between Developers and End-Users?
-
Create Relatable Marketing
Use clear marketing communications to build a knowledge base, share ideas, and showcase the technology’s application and ROI.
-
Develop the Reputation
Demonstrate technology applications
Share information relevant to end-users
Capture the attention of your market
Become a trusted resource
-
Drive Adoption
With a strong reputation, demonstrated deployments, and clear connection to the IoT ecosystem, potential clients and partners will call you first for IoT projects.
Tell Your Story, Drive IoT Deployments
-
Create a marketing strategy that shapes your reputation and influences the customers you want to reach. Define the audience, what problems you solve, your point of differentiation, and how to reach the audience. Then, create tactical marketing plans.
-
Develop valuable resources that showcase company insights, position you as an authority in the field, and generate leads.
-
Engage your audience with compelling videos that explain complex ideas, demonstrate your expertise, and bring your message to life visually. Options include shooting raw footage and editing, using stock footage or creating custom animated video.
-
Break down complex information into visually appealing graphics that help your audience grasp key concepts quickly. From icons to infographics.
Brenna Campbell IoT Marketing specializes in simplifying and promoting cutting-edge digital technology solutions. With expertise in AI, IoT, and LoRaWAN, we help businesses develop a powerful digital presence, establish thought leadership, and communicate complex tech in a way that resonates with end users.
