You built it…and now you need them to buy it
Brenna Campbell IoT Marketing specializes in simplifying and promoting cutting-edge digital technology solutions. With expertise in IoT, LoRaWAN(R), and AI, we help businesses develop a powerful digital presence, establish thought leadership, and communicate complex tech in a way that resonates with technology users.
Make technology relatable
Sometimes big ideas need simple explanations
Technology ecosystems
Typically comprised of people with deep knowledge of how to design networks, manufacture sensors, and/or build solutions that deliver unprecedented ROI.
Data users and data scientists
May be unaware that technology could improve processes
May have concerns that technology is expensive, difficult to integrate, and complex
This is where I come in!
I develop content and educational resources that guide buyers from initial awareness to technical validation and final purchase. Driven by a sound marketing strategy, these materials ensure that you connect with the right customers.
How do we bridge the gap
between developers and technology users?
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Create relatable marketing
Use clear marketing communications to build a knowledge base, share ideas, and showcase the technology’s application and ROI.
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Develop the reputation
Demonstrate technology applications
Share information relevant to end-users
Capture the attention of your market
Become a trusted resource
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Drive adoption
With a strong reputation, demonstrated deployments, and clear connection to the IoT ecosystem, potential clients and partners will call you first for IoT projects.
Tell your story, drive IoT & technology deployments
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Engage your audience with compelling videos that explain complex ideas, demonstrate your expertise, and bring your message to life visually. Options include shooting raw footage and editing, using stock footage or creating custom animated video.
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Break down complex information into visually appealing graphics that help your audience grasp key concepts quickly. From icons to infographics.
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Create a marketing strategy that shapes your reputation and influences the customers you want to reach. Define the audience, what problems you solve, your point of differentiation, and how to reach the audience. Then, create tactical marketing plans.
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Develop valuable resources that showcase company insights, position you as an authority in the field, and generate leads.
